Producing a Fashion Show - Lights, Action, Runway

Producing a Fashion Show

Producing a fashion show is like directing a movie - coordinating all visual and technical aspects to create one final (but fabulous) production. Although fashion shows can be produced on any budget and for any type of audience, a game plan is necessary to execute perfection.
With over 20 fashion shows under my belt, I could probably write an entire book (and may still do). However, the following guidelines will certainly put you on the right track to illuminate your very own runway!
THEME of SHOW
Every fashion show must have an overall concept. Is it a Back to School Fashion Show for a mall, a showcase for a local designer, or a charity fundraiser? The client possibilities are endless. Creativity is the key to dress up the show any way you see fit. I have produced many themed events for holidays, stylist collaborations, color/shoes/jewelry/lingerie inspired concepts, and designer or retail-driven shows. Once you have a theme for your runway, the details are much easier to solidify.
MODELS
Agency models know how to strut the catwalk, but can be very expensive. If you don't have the budget to pay industry rates, base your model search on your client's needs. Are you promoting a children's line and need models under the age of 12? Is this a charity fundraiser with all ticket-holders over the age of 60? Hold a model call and place ads on free bulletins requesting potential models to show up in person to fill out fitting sheets and take Polaroids to remember their look. This is a great way to build your own model base for future shows.
FASHIONS for the RUNWAY
As the producer, you may or may not have to select the clothes for the runway. Based on your show concept, the stylists, designers, or stores might choose the merchandise. In any case, make sure you are familiar with all the garments in the show. Each garment should be returned in the same condition it originated. Take photos at the model fitting and have a list of all items on each model. When they return their outfit to you after the show, check for all pieces. This way you know who is accountable for what