This summer it is "boho" chic. Last summer, it was preppy sailor
simplicity. In the late 90's it was the grunge look. Yellow is the new
black. Jeans are the new business casual. And on. And on. Yes, I am
writing of fashion trends. The latest look, style, and color floods the
covers of magazines, the shelves of retailers from Saks to H & M,
the bodies of celebrities and television characters and, undoubtedly, is
able to get enough of us to buy into it (literally and figuratively)
to validate the whole cycle. So, while most of us are easily able to
grasp this continuously perpetuating cycle of saturating the public
with the latest, greatest duds, questions remain: how does a trend
start? Who makes this decision? Why does it work?
Well, to be perfectly honest, there is no definitive answer to the
myth that is a fashion trend. But, while the exact formula is beyond the
consumer, we can be sure that it takes the work of several different
interdependent fashion industry professions to convince us that
espadrilles, suspenders, and terry-cloth suits are worthy of our dollars
and donning.
Fashion designers gather their inspiration, whether it comes
from popular culture, music, politics, a celebrity muse, or something
else entirely. Then, they design - usually a spring and fall collection.
With a slew of inspired, perfectly crafted designs ready to hit the
runway, they show their collections.
It could possibly be said that the trend begins at the fashion show.
Fashion writers, buyers, photographers and celebrities line the
runways, waiting to take in, criticize and praise the designer's work.
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